TotalPropulsion™ Delivers Every Time

The vast majority of companies that offer search marketing either have an over-reliance on one or more individuals or are simply reacting to client requests at the expense of proactive campaign management.

We believe that effective search engine marketing is achieved by adhering to the following rules:

1. Little and often.  We believe in Kaizen.  Small, incremental improvements to campaigns made frequently.  Many companies will make a few changes to your site and then leave them.. waiting for something to happen or for you to call.   Our SEO team review every campaign under management daily.  We review what we have done and what effect it has had so far and then do something about it.   We do not believe in resting on our laurels and believe that good optimization takes hard work and determination.

2. Have a plan, follow a plan, adjust the plan.  Every campaign has a process plan.  A timetable of scheduled tasks that are performed from the day your campaign starts with us and reviewed daily, weekly and monthly.  Our systems ensure that any task in the plan is completed and it raises "alarm bells" if there is anything overdue.  Our process plan has been developed over seven years of running successful search engine optimization campaigns and it works.  But we also know that not every web site is the same and sometimes changes are necessary, we are disciplined and determined - but we are also flexible when it makes sense to be so.  This approach has helped us deliver search marketing campaign for more than 200 clients.

3. Leverage technology but do not automate.  We have built some of the most sophisticated software tools in the market to help us run better campaigns but we use them purely for decision support.  Our services are run by people.  You cannot automate SEO and should run a mile from any company that is offering such an approach.  Our systems provide unrivalled campaign intelligence to our SEO team so that they can make sound decisions that achieve real results. 

4. Be open, transparent, and accountable.  We will never be a black box.  We don't use any "industry secrets".  What we do requires skilled staff with experience and lot's of hard work.  We provide access to our decision support system (Apollo™) to all clients so that they can see exactly what we are doing, when we did it, and how things are going.   Our SEO team record notes of any activity on a client campaign in our system and these are available to our clients either in Apollo or via an RSS feed.. in real time.  We have nothing to hide and you are going to love working with us.  Your Campaign Delivery Manager is totally accountable for the success of your campaign. In fact, we limit the number of campaigns that he or she manages so that they you have their full attention.

We can call our approach - TotalPropulsion™.  It is about a constant, continuous, and intelligent approach to search marketing that will not only deliver the campaign success you need - but also delivers great customer service.  You will love working with us.