80% of Search Engine Optimisation clients do not fully understand their agency’s price structure, straw poll reveals.
Vertical Leap's OnePrice policy a hit! A recent survey of prospective and recently signed-up clients undertaken by Vertical Leap reveals a shockingly high rate of confusion and ultimate disillusionment in understanding costs when it comes to appointing a search engine optimisation firm.
In the snapshot poll, up to 80% of decision makers who had had dealings with other SEO firms admitted to not fully understanding their pricing structure. It also emerged that just over 50% of those asked declared they had paid more than they had bargained for. Finally, a whopping 75% stated that their chief reason for appointing Vertical Leap was mainly due to not achieving value for money elsewhere.
Vertical Leap's easy to understand One Price policy means there is no confusion as there are simply no extras - hidden or otherwise - to pay. Every sign-up pays a fixed cost which can be paid up front or spread monthly. The fee includes every aspect of Vertical Leap's proven Managed Search Engine process, from initial planning and recommendations, campaign management, Search Analytics and ongoing link building.
Gina Bray, Vertical Leap's Sales Manager, likened the problem to how most of us view bank charges: "Despite the advertising and fancy slogans, most people have been puzzled at one time or another with a seemingly unexplainable charge suddenly appearing on their statement for an undefined admin charge for instance, that when queried turns out is explained in the small print - annoying but legitimate. Vertical Leap is results driven, but the service is also built on clarity and trust."
The survey revealed a host of other issues that led to dissatisfaction and resentment, the most common being flawed performance guarantees, payment by ranking results - where often as not the keywords and phrases appearing highest on results simply failed to convert or perform and the confusing selling of different levels of service.
Vertical Leap's Managed Search Engine Marketing OnePrice policy means that Return on Investment is easier to calculate and just as importantly, makes for straightforward budgeting. It does exactly what it says on the tin!
Cotact us today and leave your competition behind!
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“With so many search engine-marketing agencies out there, the process of selecting the right one for your company's goals and objectives can be a challenging one. A full understanding of our needs and a flexible, communicative way of working, along with transparent processes and an ethical approach were key for us and, from the start. Vertical Leap gave us confidence they could provide these. For us, being able track the progress and success of a campaign is crucial, so one of the features that confirmed Vertical Leap as the right choice was the flexibility of Apollo - their cost effective and transparent bespoke campaign management reporting technology.”
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