The Apollo™ Advantage - Organic Search Engine Optimization

Vertical Leap's Managed Search Engine Marketing™:
The difference Apollo™ makes for your campaign:

The heart of our full-service Managed Search Engine Marketing™ is Apollo™, our proprietary campaign management system. As soon as you engage us to manage your SEO/SEM, your unique campaign is launched in Apollo™.

The Process Plan – managing the campaign

Apollo™ immediately begins applying our proven Process Plan for use by your appointed Campaign Delivery Manager.  Apollo™ plots the course and tracks the results on a continuous basis.

The Apollo™ system is rule based, which means a set of "success parameters" is built right into the plan. This keeps your campaign on course and provides a way to make continuous adjustments to improve the rankings and results throughout the campaign.

Do not confuse Apollo™ with any "automated" SEO solutions. Apollo™ does not, for example, do the kind of mass submissions some software and services offer because that isn't an acceptable practice in the industry.

In fact, those kinds of automated submissions, as well as poorly planned link building, only serve to lower your rankings and put your site in jeopardy with the search engines.

However, as an internal, proprietary campaign management tool, Apollo™ shines. It automatically assigns and monitors the activities in the Process Plan – complete with timelines – for the team of specialists dedicated to your account.

These are the activities that are proven to ethically and methodically raise your rankings, even on highly competitive keywords.

The team members are the ones who do the important hands-on work such as building links with relevant sites. These are the essential manual tasks needed to get you to top positions and keep you there.

Apollo™ charts the course and your team executes, revises, and continuously monitors your campaign for the entire 12 months (and beyond when you renew).

Intelligence gathering – data and search analytics

Apollo™ never sleeps. While managing the campaign activities, it's constantly gathering and filtering data to provide your campaign delivery manager updated comprehensive search analytics.

The system provides a level of intelligence gathering capability and analysis normally available only to major corporations that can afford this high degree of technology and attention to detail.

But data alone is not enough to impact your campaign. We never lose sight of the importance of the human touch. Apollo™ lets us leverage the information to improve your rankings and qualified traffic.

Your Campaign Delivery Manager interprets the search analytics and proactively manages your campaign – and your team – to deliver the results.

This is like having a Global Positioning System (GPS) in your car. Even if you have a map to guide you while driving, GPS gives you the ability to get around trouble spots that you find along the way. You can easily navigate past detours and locate clear roads to get you to your destination.

Apollo™ allows us to proactively make intelligent adjustments in response to the data collected to give you an excellent position and profile across your entire group of keywords. That translates to higher ROI and Results.

Accountability and transparency

While we always want to do the heavy lifting for you, Apollo’s comprehensive reporting function means that your campaign is 100% transparent and accountable.

You can visit your password-protected site to view your campaign results at any time, 24/7. Apollo™ gives you precise information delivered in reports, charts and graphs with just a click or two.

These are not complex reports mired in technical web-speak. The reports are designed to be easy to understand for you and others in your company. This allows you to make informed decisions on future return on advertising spend (ROAS).

As part of Vertical Leap’s fully managed process, we continue to provide you with key data throughout the life of your campaign.

We bring the same business savvy to the Web that businesses expect from traditional, track able media such as direct mail. And you don't need to learn jargon or a new measurement system to understand how your campaign is progressing. 

Apollo™ contributes to your success by delivering a results-driven Process Plan cost-effectively. You get the benefit with our simple, affordable, budget-friendly One-Price rate.

Apollo™ is one of the key reasons Vertical Leap can offer mid-size businesses and online marketers predictable results. It's the next generation in the evolution of the industry.