Position Alerts - search engine results that come to you - continue to be one of Apollo’s most popular attributes (8/05/06)

Effective search engine marketing is all about results and discovering which keywords and phrases achieve the most clicks to your website from motivated visitors. Position Alerts are a quick and easy way of tracking these phrases for ‘at a glance’ monitoring.

'Position Alerts' are triggers that automatically send an email alert when pre-set search engine ranking position thresholds are met. They can be set for one particular search engine tracking one particular keyword, through to all search engines monitoring all keywords. Although just one aspect of Apollo, Vertical Leap’s Campaign Management System, their immediacy and relevance has made them hugely popular. They are an instant way of seeing the ebbs and flows of search engine results and are used by Vertical Leap technicians and directly by clients.

'Position Alerts' could include:
?• Tell me when a specific keyword or phrase reaches position 8 in Google only.?
• Let me know when any keyword or phrase reaches a first page position (above position 10 in any search engine).
• Tell me if any keyword in any search engine drops below position 15.

'Position Alerts' allow Vertical Leap Campaign Delivery Managers to easily set benchmark performance standards in search engine ranking results for their clients, who in turn will see the value and progression of their campaign in context against their competitors.

The tool demonstrates the advantage of Vertical Leap's fully managed service. Clients are able to outsource responsibility for their search engine rankings, thus saving hours of management time, and yet can see the results of the campaign instantly and with minimum fuss.

Gina Bray, Vertical Leap's Sales Manager, is not surprised that Position Alerts have proved so popular:

"Effective search engine marketing is a long-term proposition. We aim to forge strong business relationships with our clients based on results achieved with the right balance of the human touch backed up with state of the art IT solutions," she commented, "Position Alerts allow our technicians to spend more time optimising client websites and yet keep the reporting procedure totally up to date. On the other hand, they are also easily set and updated by clients as many times and in as many variations as they like ”??'Position Alerts' are invaluable in their own right, but when combined with the Analytics Module, Vertical Leap clients are uniquely placed to see their campaigns in context and delivering results where they count - to the bottom line.