Instant campaign progression updates direct to your desktop with RSS feeds from Vertical Leap (7/05/07)

If accountability is the first rule of a successful agency / client business relationship, then Vertical Leap has taken one step further to keep its clients fully up to date with updates to their campaigns with RSS feeds direct to their desktops the instant they are reported.

In addition to reviews from their appointed Campaign Delivery Managers by phone and in regular reports and meetings, clients are able to subscribe to the automatic RSS feed from their own monitoring suite in Apollo, Vertical Leap’s proprietary campaign management system, which constantly monitors and records campaign progression 24/7.

Part of Apollo’s function sees all campaign activity generated by the specialist team appointed to manage each account funneled into a messages screen that clients can access at any time for updates. The new RSS option means that all updates are reported to clients the instant they happen saving clients the need to log in.

Gina Bray, Sales Director from Vertical Leap, says the new feed is already popular with busy clients: “New clients frequently tell us that one of the prime reasons they appointed Vertical Leap was because of the structured Process Plan that is put in place along with the reporting procedure the accountability of each campaign – now, in addition to the regular updates from their appointed Campaign Delivery Manager, the RSS feed will tell our clients instantly when updates happen without disturbing their busy day.”

The new RSS feed option also highlights a key difference in Vertical Leap’s approach to Managed Search Engine Marketing, in that each campaign is ongoing and fully managed.

“We regard Search Engine Marketing as an ongoing process, and not a one-off task, with updates made by rote, comments Gina. “Our proactive Campaign Delivery Managers are constantly updating, refining and reacting to changes in the search engines for each campaign on our clients’ behalf, and the RSS feeds are evidence of that progression – the point is that we get results without adding to our client’s workload and we want our client’s to know they are getting excellent value for money!”

The RSS feed is the latest addition to Apollo and reflects Vertical Leap’s determination to maintain its campaign monitoring system as the best in the Search industry. Recent additions have also included a Link Compatibility Tool and a Geographical Location Tool.