Blog Archive from May 2008


Organic SEO - Top tips for Choosing an SEO Company
Fri, 30 May 2008 13:40:24 by Emily Mace


Choosing an SEO company can be a confusing with so many companies claiming to be able to optimise your site. Here are our top 5 tips for choosing an SEO Company.


Getting Results


Don't believe claims that you are guaranteed #1 on Google - no one can guarantee this for you, although some companies might do this for terms that no one is searching on - getting this kin...

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Selecting Keywords with Commercial Intent
Wed, 28 May 2008 11:57:49 by Matt Hopkins

Keyword research and analysis is one of the fundamental aspects in search engine marketing (both SEO and PPC). 

There a number of techniques and tools that can be used to help find the right keywords for a website/business - but there are many flaws in the process that must be addresses both at the time of selection and on an on-going basis.

Sometimes keywords are selected ...

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Internet Sales: Top Five tips to convert your website visitors
Fri, 23 May 2008 13:55:42 by Emily Mace


Website Conversions as important as traffic to websites and page rankings


When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're ...

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Top Tips for an SEO Friendly CMS
Wed, 21 May 2008 16:42:46 by Joe Bursell


Many CMS' do not allow the level of manipulation and editing necessary for website search engine optimisation. This is not a criticism of CMS developers, it's just that there are so many factors to consider when building a CMS that the SEO-friendly components are sometimes overlooked.


The benefits of building an SEO friendly CMS are three-fold:
1. SEO is a continually growi...

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New free SEO service for bloggers
Wed, 21 May 2008 14:28:42 by Matt Hopkins


We're launching a new service today that will offer bloggers with expert SEO advice... for free.   

Blogging is becoming increasingly popular for both individuals and companies and many are using standard blogging platforms such as wordpress or blogger. By default, most blogs are not SEO friendly and there are various tips, tricks and tweaks that could be made to impr...

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Online Marketing with Yahoo! Buzz
Wed, 14 May 2008 15:45:59 by Emily Mace


Yahoo! have introduced Yahoo! Buzz (Y!Buzz) into the highly popular social media arena. Similar to Digg and Reddit, Yahoo! Buzz allows web users to rate articles and blogs creating a list of popular content. Recent trend results on the Internet show that Yahoo! Buzz is dramatically increasing the volume of their users and the amount of time these users are spending on the site. Due to the ris...

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Inbound Link Penalty Issues in Google
Wed, 14 May 2008 12:19:23 by Kerry Dye

I was reading Web Optimist’s blog on being penalised for someone else’s paid links (which isn’t very optimistic!) and I had to read it through a couple of times to get the gist of what he was saying.

This is the paragraph that caused me to pause

“This is where Google’s minus 60 penalty appears to be unjust. It has the potential of penalizing the inn...

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How to see country specific search results in MSN/Live Search
Fri, 9 May 2008 15:46:00 by Kerry Dye


Back in January, Matt blogged about how to see Google.com results as seen from America and I’ve just discovered that a similar functionality is available on the new Live Search interface, whilst troubleshooting a geolocation issue for one of my clients:

Live results Australia http://www.live.com/?scope=web&mkt=en-AU
Live results USA http://www.live.com/?scope=web&mk...

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MSN/Live Search Engine gets new facelift
Thu, 8 May 2008 08:53:22 by Matt Hopkins

There is something strangely familiar about the new live.com interface.. and a clear sign that Microsoft are starting to look at Google and see where they can emulate their success.






For me, this is definitely good news.. not enough to make me switch search engines yet.. but encouraging.  

The problem with MSN / Live.com was never really with th...

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Bad Linking and the Worlds Worst SERP Snippet
Tue, 6 May 2008 12:48:23 by Joe Bursell

Last week I blogged about spam factory websites. This week I'm still in the mood for some spam (yum yum etc.), so when my vanity search for "spam factory websites" brought this back I just had to share it:



If I had a site that allowed snippets like this I'd go berserk- it says, very clearly, that the site is spam- big style!

The original blog was about fi...

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Spam Factory Websites
Fri, 2 May 2008 14:16:40 by Joe Bursell

Web developers and search engine optimizers work with the same basic commodities- web applications and the internet. Web developers (usually) create sites that look good, deliver the right information and exceed their clients' expectations. More and more they are also attuned to the requirement that a site should be able to achieve high search visibility. This means making key components search en...

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3 Way Link Exchange Being Abused by Unethical SEOs
Fri, 2 May 2008 13:22:34 by Kerry Dye

A colleague passed me this recent discussion on Webmaster World which discusses how a lot of SEO experts think that 3 Way link exchange can now be detected algorithmically.

3 way links were developed by the SEO industry in order to create an alternate linking strategy when two-way (or reciprocal) links were ‘devalued'. The idea was that by creating a triangular structure, the links ...

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