Blog Archive from April 2008

Warning: Two Ways of Killing Your Organic Rankings in Google

Wed, 30 Apr 2008 15:14:00 by Kerry Dye

There is some debate
about how much Google uses the clickthough rate of the organic listings to
affect where you are listed.

However, with two recent examples for our
clients giving demonstrable results, one dramatic and one less so, I certainly
believe that the clickthrough rate is used for determining your position on a
page.

In our dram...

Tue, 29 Apr 2008 14:29:29 by Matt Hopkins

Most studies show that a vast majority (something like 60%+) of all searches have what is called "local intent". This means that sometimes the searcher adds a local geographical indicator (e.g. "seo company portsmouth"). But sometimes they search with local intent without being specific about geography - e.g. it is likely that a search for "dentist" has lo...

Mon, 21 Apr 2008 14:39:44 by Matt Hopkins

Do you want to know if a new version of a landing or content page will out-perform the current version? Does your marketing manager think that a red "call to action" button would outperform the current blue one?

Wouldn't it be nice to have some way of testing the potential impact of changes like this before you actually replace a design or page completely?&nbs...

Tue, 15 Apr 2008 13:28:02 by Pete Handley

About 6 months ago, Searchengineland.com did a piece about how Google Image Universal Search was no longer family friendly, with an illustration of how a search for "raccoon" brought up an image of a raccoon and a dog being rather..... inappropriate?

Matt Cutts later said that the Google Image team had dealt with the issue.

Well, when searching for some...

Mon, 14 Apr 2008 09:57:37 by Joe Bursell

As competition in search continues to grow and grow, so to do the efforts of crooks and miscreants to hijack, damage or destroy the legitimately gained rankings of their competitors. We've seen many instances of malicious link insertion and now there are increasing examples of other attacks being used to tar the reputation of targeted websites.

If you can create a scenario in which your ...

Read More.

Useful SEO FireFox Extensions

Fri, 11 Apr 2008 11:11:47 by Matt Hopkins

I was an IE user for a decade or more but have now been using FireFox exclusively for well over a year.

Personally, I don't like the font rendering in FireFox - when viewing a page in IE, the font smoothing makes a real impact and sites look much better... but there are enough improvements over IE for me that I can live with this issue.

FireFox has a couple of great f...

Fri, 4 Apr 2008 11:43:26 by Matt Hopkins

If you've followed our blog over the past few months, you will have noticed a lot of posts relating to sites being hacked for the purposes of search engine optimisation. This is a relatively new phenomenon and gaining in frequency.

One of our SEO CDM's (Kerry Dye) has just had an article published in the March issue of Network Security Newsletter - called "Website abuse f...

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PPC Management Team Expansion

Fri, 4 Apr 2008 10:55:02 by Matt Hopkins

A big welcome to Jayne Wiltshire who joined our sales team this week.

Jayne joins Vertical Leap from our Portsmouth neighbours at IBM HQ where she was part of the media sales team (sometimes seems like half of the company worked at IBM at some point in their careers).

Jayne's primary focus will be with our PPC Management team offering both sales and account manageme...

Tue, 1 Apr 2008 06:25:05 by Cameron Winslow

We often have Clients inquire regarding what actions to take when a competitor "steals" their brand name or trademarked products/services.

I came across an article (http://searchengineland.com/070903-150021.php) that summarizes several important cases of recent past. These would provide an excellent point of reference allowing for research in greater detai...

Read More.

Blog Archive from April 2008

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Engine Optimisation
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Blog Archive from April 2008

Contact a Search Engine Optimisation expert today

Sign up for our Search Engine Marketing newsletter

Contact a Search
Engine Optimisation
expert today

Sign up for our
Search Engine Marketing newsletter