Fri, 31 Aug 2007 17:13:13 by Joe Bursell
Video optimisation, for searching rather than viewing, is growing in potency. With more users taking advantage of fast broadband connections video is shaping up to be a huge proportion of web content.
Delivering video is one thing, optimising it for search engines is entirely another. There is a paucity of focussed articles and research into video search optimisation, with a sm...Read More.
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Fri, 31 Aug 2007 08:47:15 by Matt Hopkins
The Economist has a cover story on Google and the challenges it faces because of its incredible power and the speed at which it reached it.
The article discusses how despite its "do no evil" mantra, it is creating enemies - mostly from those who feel threatened:
Such an ascent is enough to evoke concerns-both paranoid and justified. The ...Read More.
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Thu, 30 Aug 2007 18:33:27 by Matt Hopkins
Have you ever played "feather blow"? Take a small, downy feather and whoever can keep the feather in the air the longest (using only his/her breath) is the winner? Well, new content on Google is a bit like this.
New content from an existing and established web site has a tremendous opportunity to get search rankings relatively quickly - especi...Read More.
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Thu, 30 Aug 2007 09:26:58 by Kerry Dye
In the world of the Internet there are literally thousands of web hosts.
Some are vast server farms hosting millions of sites, some are
specialist load-balancers for sites with huge traffic, others are
hosting companies for specialist projects, and still more are web
design companies offering tailored hosting to the needs of your own
website.
There are
lo...Read More.
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Wed, 29 Aug 2007 16:02:34 by Pete Handley
As I am sure you know if you write a blog, or read lots of blogs, that it is not unusual for the content of this to get scraped and regurgitated all over the rest of the internet.
This is usually not done with much thought about how this content is displayed. Its not uncommon to find identical content in these places, they don't even try to change it to pass it off as their own...Read More.
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Wed, 29 Aug 2007 15:37:13 by Craig Wilson
Meta tags are way to give your page properties that don't affect the website from a user's point-of-view but can change the way your page is handled by a search engine spider. There are many different Meta tags, although many are now obsolete and the rest are generally used for the wrong purpose. Understanding your Meta tags is important for any SEO firm. There are a few out there that can benefit...Read More.
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Fri, 24 Aug 2007 11:50:42 by Kerry Dye
So you
are a small or medium size company who has a website, but your audience is
profoundly local. You might be an estate agent, a solicitor, a health club or a
dentist for instance. Are search engine optimisation techniques any use to you?
Of
course, we would say that they certainly are; but you as the local company have
to make the judgement call. In marke...Read More.
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Thu, 23 Aug 2007 19:22:16 by Matt Hopkins
We invented the term "Managed Search Engine Marketing" back when we started in 2001. We did this to distance ourselves from shoddy approaches and the short-term, quick fix mentality that dominated the early SEO market in the UK.
Personally, I never wanted to "own" this term as it was important for it to become an established conce...Read More.
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Thu, 23 Aug 2007 04:32:58 by Cameron Winslow
There is an interesting article written about a recent study performed by the newly acquired Microsoft company aQuantive: http://www.imediaconnection.com/news/16340.asp
Another researched study released that further quantifies the amount of wasted marketing resources being allocated by companies on PPC. If companies embrace a properly executed Organic or "...Read More.
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Wed, 22 Aug 2007 15:29:35 by Matt Hopkins
The best people in all industries share a common trait - they get things done.
This attribute is more important than any other when it comes to performance. But despite this simple fact, there are very few SEO companies that share what has been called the "Action Habit" - the habit of putting ideas into action now. I'm proud to say that this principl...Read More.
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Tue, 21 Aug 2007 08:03:54 by Matt Hopkins
The majority of our clients have online goals in mind when they initially speak with us about the their search marketing campaign. But our experience with clients that have physical locations has shown that offline conversions also increase as a result of an effective online marketing campaign. This experience is now being supported by a number of recent studie...Read More.
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Fri, 17 Aug 2007 16:59:09 by Matt Hopkins
We've outgrown our offices. This is a great signal that we are doing things right and achieving fabulous SEO results for our clients. We have further growth plans too - with a marketing assistant and another PPC specialist joining next month.
The problem is, that we barely fit in our current office and there's no suitable office space left in Portsmo...Read More.
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Wed, 15 Aug 2007 19:00:18 by Pete Handley
Of all the different blogging environments, I've found Blogger to be one of the best for most of my clients when adding company blogs to their web site.
Some of the things that I like about it - its easy to set up, its free, and you can have it generate pages and upload them directly to your website. This is an important feature as you need your blog to help pro...Read More.
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Tue, 14 Aug 2007 19:43:37 by Matt Hopkins
In order to gain rankings in any search engine, your site needs to be relevant to the topic that you are targeting. Call me Captain Obvious.
However, you'd be surprised at the number of sites that we come across where the keywords (exact or related) are not present on the site in question. Or perhaps they are relying on a very graphically-oriented or flas...Read More.
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Tue, 14 Aug 2007 10:19:34 by Matt Hopkins
Like many industries, search engine marketing is rife with jargon. One of the terms that you'll hear frequently is "Natural Search Engine Optimisation" and it can have a couple of different meanings depending on who you speak with.
I've heard this term used as another version of "organic seo" or the optimisation of web sites for the natur...Read More.
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Mon, 13 Aug 2007 01:26:31 by Cameron Winslow
With an increased emphasis on capturing new traffic generated by a properly executed and managed search engine marketing campaign, it is more important than ever for companies to have a clear strategy in conveying the proper message to their audience.
What is the point of increasing your traffic by 500% if they don't click past the first page of your website? C...Read More.
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Fri, 10 Aug 2007 00:48:04 by Jayson Munday
So you've been talking to your web designer (who has just completed your brand spanking new site) and they sit you down and state, "Where are you going to go from here?". You look at them and kindly ask what they mean. They come back to you and say well now you need to submit your site to the search engines otherwise they are never going to find you. Of course they...Read More.
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Thu, 9 Aug 2007 17:20:41 by Matt Hopkins
A recent report from leading internet analysts, comScore, shows that Local Search grew faster than traditional search by 40% this year.
In a single month, more than 850 million local searches were performed in the United States resulting in an average per year of 1 billion local searches. According to many industry analysts, this total is expected to ...Read More.
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Wed, 8 Aug 2007 19:12:13 by Matt Hopkins
I just watched this video presentation on YouTube by Google's CIO and VP of Engineering, Douglas Merrill.
It has some really interesting content and gives a great insight into Google and how it is trying to nurture a culture of innovation. I read an interesting comment for this video on YouTube that likened Google to a "for-Profit University" rather than a...Read More.
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Tue, 7 Aug 2007 23:07:56 by Cameron Winslow
There was in article in iMedia Connection that effectively summed up recent Client conversations and recommendations I have been putting forth. Normally when I run across an article of interest, I simply provide subscribers to our blog with a link. But I found this article extremely relevant to daily discussions with Clients that I wanted to give the author proper exposure.
<...Read More.
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Tue, 7 Aug 2007 22:10:53 by Michelle Smith
When your Search Engine Optimization Firm starts on your campaign the beginning focus is Keywords. They work with you to think about what your customers would be searching for if they were looking for your site. Don’t think about what YOU would be searching for—work with your Campaign Delivery Manager to try to think like your customers. Ask several customers or those fa...Read More.
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Tue, 7 Aug 2007 19:29:07 by Matt Hopkins
One of the important attributes of good keyword analysis is to ensure that you are selecting keywords that are used by your target audience and not "industry jargon".
One of the typical examples of this dilemma is the "cheap flights" versus "discount airfare" comparison. A few years back, the travel industry spent a lot of time opt...Read More.
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Tue, 7 Aug 2007 18:53:08 by Matt Hopkins
Over the past few months we have covered a few issues and tips relating to Google's supplemental index.
For those of you that are unaware, Google essentially maintains two databases for its search results. The "main index" in which it places pages that it believes are of a "premium quality" (my words, not Google's) and the "supplemental index"...Read More.
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Fri, 3 Aug 2007 18:42:30 by Matt Hopkins
You should be aware that if your site goes down, it can kill your search engine rankings. Usually this is due to some technical fault - either self-inflicted or caused by your hosting provider. But we recently had a client who closed their site over a long weekend for "routine maintenance" and to find that their rankings had taken a nose dive - albeit temporarily.
Routine Maint...Read More.
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Thu, 2 Aug 2007 19:17:32 by Matt Hopkins
We're building an amazing team here in the UK and I'm excited about the three new campaign managers / SEO specialists that join our Portsmouth-based team this month (Craig, Kerry, and Joe).
But I just wanted to write a quick note to say that if you are living in the Solent area (anywhere from Southampton to Portsmouth to Chichester) and have commercial SEO or PPC Management ex...Read More.
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Wed, 1 Aug 2007 19:43:23 by Matt Hopkins
In order to help better understand the visitors to your web site and what information they need from you, many people suggest adding a search facility. When people arrive at your site and don't find what they need right away, they can search for the information they want rather than trawl through the whole site.
Having a search engine also means that you can track the keyword...Read More.
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