Tue, 31 Jul 2007 18:24:42 by Matt Hopkins
If your business services clients within a tightly defined geographic region, then a global search engine optimisation campaign will be overkill for you. If you are an osteopath, a restaurant, a shoe shop, or a psychologist (amongst many others), your online marketing needs to take geography into account.
How you approach your online marketing campaign depends on your web site - do you h...Read More.
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Thu, 26 Jul 2007 20:09:57 by Matt Hopkins
More congratulations are in order today - July is now officially a record breaking month for new clients! I am really pleased to welcome them to Vertical Leap and have no doubt that we will exceed all expectations. Congratulations to Gina and the whole team! (now did I mention that we are hiring ?) Matt HopkinsManaging Director...Read More.
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Thu, 26 Jul 2007 09:05:35 by Matt Hopkins
We received an email from a very happy client the other day. dotMailer provides email marketing software and we recently got them first page rankings in Google for "email marketing" amongst others.
As you can imagine, this is a competitive phrase but as always, we were happy to rise to the challenge (perhaps I should mention our client that sells viagra with front page results now...Read More.
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Wed, 25 Jul 2007 12:26:47 by Matt Hopkins
In order to deliver relevant regional results when searchers have "local intent", the search engines need to be able place your business geographically. They try do this by a number of ways - but sometimes, they need help.
The first thing that the search engines will do is to try and associate your web site with a particular country/region. They do this by looking at the physical l...Read More.
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Mon, 23 Jul 2007 09:24:43 by Matt Hopkins
I heard this joke the other day, and sadly - it reminded me of Google.
An 80 year old woman had a vision one night, she saw and spoke to God. She asked him, "how much time do I have to live."
He said, "you have 30 years left."
So that whole year she had a ton of cosmetic surgery, she had a face lift, a tummy tuck, her nose reshaped, liposuction, she completely did herself over. S...Read More.
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Mon, 23 Jul 2007 05:27:55 by Cameron Winslow
A report has recently been released on the continued increase in Click Fraud rates-please see the following article that discusses the 15.4% rate for Q2 of 2007: http://searchengineland.com/070719-085703.php
It amazed me how in the face of hard facts such as these, companies continue to throw money away in adopting a PPC only strategy for online visablity.
We recently saved a client ...Read More.
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Mon, 23 Jul 2007 03:11:41 by Rebecca Ratliff
So you've achieved first page rankings but aren't seeing an increase in traffic. Improving the description that appears on the SERP's page can increase the number of visitors to your site.
The following are samples that are representative of some of the descriptions of sites that made it to the first page of the SERP's for the keyword phrase. If I were researching tr...Read More.
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Fri, 20 Jul 2007 17:16:15 by Matt Hopkins
We were working on an established site the other day. It was an old client who had left us, but came back. They redesigned their website and all of their rankings had disappeared. Luckily for them, they are quite established (their site has been on the web for 10 years or more) and the specific keywords were not outrageously competitive - and so our changes were implem...Read More.
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Wed, 18 Jul 2007 20:02:01 by Matt Hopkins
A new social media site called Sphinn has launched recently. It's similar to Digg but is aimed at those within the search and online marketing industry.
It's been created by Danny Sullivan, formerly of Search Engine Watch, and most interestingly has only been launched via the various forums and blogs relating to search - no massive fanfare (nothing yet anyway).
The site is wel...Read More.
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Tue, 17 Jul 2007 17:19:00 by Michelle Smith
When people visit your Web site, they are usually looking for a particular piece of information on your site. They could be looking for a specific product or service that you offer.
Your site has that information but if visitors can not find it easily, they will leave which will result in lost business opportunities. Here are several points to check if your site...Read More.
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Tue, 17 Jul 2007 14:38:48 by Hannah Parker
I was reading the New Scientist the other day and flicked to the Feedback section. Last week's edition had a little mention about SEO so I read on with interest...
They had discovered a "Faith Based SEO Company".... What fantastic idea - the company is based on "Biblical principles" and their blog has copious mentions of "Christian Values".
I'm guessing that they're not Black Hat th...Read More.
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Tue, 17 Jul 2007 02:49:43 by Jessica Faltot
We are often asked what the difference is between www.abc.com and the non www version (http://abc.com) Most people don't realize there is a difference and that it does matter if incoming links are split and pointing to oth of them
It's called a canical domain issue. While Google is working to alleviate such problems in the future, it is important that companies be ...Read More.
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Tue, 17 Jul 2007 02:24:34 by Jessica Faltot
When looking to make an online purchase, which search results usually return the most relevant results?
Sponsored Search Results: 27%
Organic Search Results: 73%sponsored by SearchEngineNews.com
The above survey ran today, July 16,2007 - showing that organic search rankings continue to be the favorite of users looking to make an online purchase.
Why is that? Mayb...Read More.
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Mon, 16 Jul 2007 14:35:56 by Matt Hopkins
The Google Adwords system has its own crawler/bot that helps Google analyze landing page quality and is separate from the main index crawler (GoogleBot). This bot does not respect the robots.txt file in the "standard" way.
If you wanted to block all bots from accessing your site or a section of your site, you would add the following to your robots.txt file:
User-Agent: *D...Read More.
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Fri, 13 Jul 2007 16:42:17 by Matt Hopkins
Did you know that the majority of searches that are performed online are considered to have "local intent"?
"Local Intent" occurs when a searcher is looking for a company or service located geographically close to them and depending on which report you reference, the numbers are somewhere between 45% and 70% of all searches!
These numbers conside...Read More.
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Thu, 12 Jul 2007 15:26:12 by Pete Handley
Hi Blogosphere.... Welcome back to my construction guide to creating SEO friendly websites.
If you haven't been reading my other entries, or just need to catch up, try checking out my previous posts, part 1 about DOCTYPES and the <head>, part 2 DIV's and CSS, part 3 Navigation, part 4 Titles and Headings and part 5 Link Anchor Text and Breadcrumb trails.
In part 6, we are looking at...Read More.
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Wed, 11 Jul 2007 12:14:28 by Hannah Parker
So you've got yourself a nice Wordpress blog? But your posts don't seem to be being picked up very well by the search engines?
With a couple of tweaks (well 4 spring to mind) your blog will be super SEO friendly!
Here's the changes I'd make to your Wordpress Setup
1.)Permalinks - By default, Wordpress permalinks looks something like this: http://www.mydomain.co.uk/?p=123 Ideally you w...Read More.
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Wed, 11 Jul 2007 10:42:37 by Hannah Parker
Following on the heels of Google (no surprise there then)... Yahoo is to introduce a new ranking model for its Pay Per Click..
Previously they had a nice simple straightforward ranking mechanism whereby the ads were ranked entirely by bid amount. But all that is set to change on July 23rd when they introduce the concept of "Ad Quality" - like Google's "Quality Score" - whereby ads are ran...Read More.
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Tue, 10 Jul 2007 17:58:06 by Matthew Hopkins
A "spider trap" - it probably sounds like a good thing, but its not.
In order to get maximum exposure in the search engines, you want to ensure that all of your pages get indexed. After all, the more pages of unique content that is indexed, the greater your chances of meeting someone's needs when they search.
When the search engines index your website, they use automated softwar...Read More.
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Tue, 10 Jul 2007 05:53:48 by Cameron Winslow
Here is an article that discusses consumer level of satisfaction of both Google and Ebays respective Checkout products:
http://searchengineland.com/070709-093919.php
Cameron Winslow
Managing Director Australia |
Mon, 9 Jul 2007 16:18:22 by Pete Handley
It's been a little while since I last wrote a section for my guide to website construction, so felt it was about time to continue. If you haven't been keeping up with this series, go and check out part 1 DOCTYPE and <head>, part 2 DIV's and CSS part 3 Navigation and lastly part 4 Titles and Headings.
Where a keyword is particularly relevant to a particular page, whe...Read More.
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Fri, 6 Jul 2007 02:45:51 by Jayson Munday
Well the time has come again to stress the importance of timing your SEO (search engine optimisation) strategy. It’s already July, and Christmas will be here in no time! With that comes the importance of timing, unlike traditional advertising and pay per click, SEO takes time. There is no point of waiting until November or I would say even October to begin you SEO campaign,...Read More.
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Thu, 5 Jul 2007 10:23:33 by Hannah Parker
We're recruiting at the moment offering Internet/SEO Jobs in Portsmouth.
This reminded me of a chat I had with our Google Adwords contacts. In some sectors - like jobs, it is far more important to include geography in your keywords than the sector.
So for example, we'd theoretically get more, qualified, cheaper clicks in going for keywords like:
Jobs Portsmouth
Careers Ports...Read More.
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Thu, 5 Jul 2007 06:19:27 by Jayson Munday
The other day Yahoo launched their long awaited “SmartAds” platform. The technology has been in beta form for some time and has now been released to the eager hordes of marketers.
SmartAds uses cookies data and information from members who log in. The platform continuously monitors the user’s behaviour, and allows marketers to deliver very specific ads to the cons...Read More.
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Wed, 4 Jul 2007 15:59:06 by Hannah Parker
Yahoo had a sponsored search webinar earlier today. Dutifully we signed up. Rather bizarrely it asked us to phone in to be able to hear it rather than being being able to hear it via the PC speakers.
Being a bit nerdy and geeky we balked a bit at having to phone to hear it - BUT I did phone in - at which point it asked me to key in the meeting number then my attendee number. My colleague shou...Read More.
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Wed, 4 Jul 2007 04:46:55 by Danni Mikellides
· Google holds 85% market share in the Australian Search Market
· 77% of people use the Internet to search for accommodation
· On average, people visit 5 websites before making a decision
Consumer trend data is so readily available why i...Read More.
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Tue, 3 Jul 2007 12:45:45 by Hannah Parker
A while ago I wrote about how to chose a hosting company. One of the points in the checklist was to check the technologies that they offer you - with the big distinction being:
Linux/Apache/MySQL/PHP (LAMP) or
IIS, ASP/ASP.NET, Access/SQL Server
The hosting companies that I've come across that host in the UK include Fasthosts.co.uk, names.co.uk, streamline.net, 123-reg.co.uk.
...Read More.
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