Or would you.....

Bit of a debacle if two giant brands come up with a similar logo or trademark wouldn't you agree? But I wonder is it the fault of the brands themselves or should their agency representative be aware of what is currently in the market place. One would think they would research this before even going to concept stage with their creative department, especially if we are talking about similar products.

Often we see commercials aired that remind us of something we have seen in the past. I guess in a creative’s mind, they have certain things that trigger ideas, and help them conceptualise. Creative’s are generally very well aware of current and past campaigns, it is their job to know what is out there and what works.

But what if there are two campaigns with two separate brands being generated at the same time, sheer coincidence? If that is the case, how would that be overcome? I guess in that circumstance there are exceptions. But if it is something that is so readily in the market, and obvious to all, you wouldn't think it would even be considered. 

I have to say I had quite a chuckle about the attached article.

http://www.bandt.com.au/news/35/0C050235.asp