Is it any wonder that business owners are skeptical about the ROI for search engine optimization?  When we talk about ROI for Vertical Leap's fully managed search engine marketing and how we step up and take responsibility for getting results, the skepticism begins to turn into hope. 

In the past, web development companies and web design firms viewed SEO as an add-on service.  They would do a limited amount of work, maybe suggest that the client also purchase their link building as a part of their on-going site aftercare, but obtaining more than a temporary bump in rankings was asking a lot from these programs - then and now.

Today we are talking seriously with many web development companies who understand the game has changed and that to offer a high quality client in-house services and expect to obtain results for them - is high maintenance and highly unlikely.  They can not keep up with the search analytics and if they can, most likely you'll find that there is one poor resource person who is charged with handling all SEO responsibilities to every 5 sales / project managers out there trying to sell it.  You can not deliver consistent performance, accountability / results with that combination.

Working with Vertical Leap provides clients and our web development company partners with key analytics and performance measurement of how their campaigns are progressing.  Our process plan and timeline to complete on-going tasks ensure that every campaign is handled in the same consistent, reproducible manner. 

I anticipate working with more and more web development companies in the future as they continue to recognize the value to their clients and to their firms by utilizing a company like Vertical Leap for organic search marketing.