There was an article that had some statistics and projections regarding the online market growth of Local Search I wanted to share:  http://searchengineland.com/070914-150407.php

This was an opportune time to share a Local Search Product Sheet our Australian Strategic Partner Adcorp designed for their Clients earlier this year.  Vertical Leap's Local Search is known as Local Leap-please see below:

Local Leap Search Engine Optimisation

Vertical LEAP is a leading search engine marketing (SEM) company, providing Adcorp clients with a fully managed and comprehensive campaign to improve ranking results and website performance by actively promoting visits from motivated candidates. 

There are two basic search-advertising options: Pay Per Click (PPC) and Organic (SEO).

PPC is a short-term fix utilised on sites like Google’s keyword bidding and adwords.  Organic or managed Search Engine Marketing (SEO/SEM) is a long-term strategic solution that improves site ranking results returned by the search engines.

·         Did you know that over 45% of all searches made through search engines like Google are location based?

·         And that a staggering 76% of search engine users say they regularly make local searches as a matter of course?

 “Local Leap” is Vertical Leap’s customised process for small and medium businesses to set up and establish candidate generation within local search results.

 Local search will benefit any business that is not as concerned with a worldwide presence on the internet, but desires to attract candidates searching for jobs within the immediate vicinity.  Examples would be Real Estate, Automotive, Franchises or any business with physical restraints on targeting a certain geographic customer base.  This could be anything from a service provider to a company that offers a physical product that wouldn’t be viable to ship such as installation of swimming pools etc.

How It Works:

Vertical Leap has developed a proven and fully accountable process that is 100% focussed on promoting local visibility on the internet. Vertical Leap will work with Adcorp and you to accomplish the following:

• Modify your current website to ensure that it features the right localised keywords visibly and behind the scenes where the search engines look.

• Ensure that your business is listed in the top local search engines and directories where it will be easily found.

• Listings in all of the key places where people recommend and discuss businesses like yours.

Local Leap offers a one off, fixed value for money price with no hidden extras

Isn’t time you investigated how your career website can improve your ability to attract local quality candidates? Visit: www.adcorp.com.au or www.adcorp.co.nz or contact an Adcorp Representative for more information.