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Understanding the importance of an SEO company having analytics and tracking
Fri, 18 May 2007 04:58:15 by Michelle Smith

So many Search Engine Optimization companies give the customer a one-time "task based" optimization, working on different areas of your site to improve your rankings, leaving results up to you. There are over 200 different measurements Google uses to rank pages. You can get lucky for a little while with one-time  optimization, but the real service we provide to clients is keeping your site highly ranked and providing you with valuable information regarding marketing spend dollars and ROI.

A fully managed campaign keeps your site pro-actively managed, constantly monitored and provides details that show how users used the search engines to find your site.  Without analytics, there is nothing "under the hood" - nothing that can provide valuable data.

Apollo, Vertical-Leap's system not only tracks and analyzes web site activity, traffic, page ranking, and allows us to closely monitor and measure relevancy in our link building campaign but it gives us a process plan and the ability to proactively manage campaigns on a daily basis.This ultimate system allows us to continuously monitor the web for your position in search engines and helps us to determine what keywords are converting into revenue and or lead generation.  It also provides us with a tool that will re-optimize your site to ensure the right keyword/phrases are ranking as needed to ensure that you receive the help to achieve your online marketing objectives.
 
Apollo, not only manages the initial SEO process, but provides a transparent view into the process so you always have access to the current state of your website. You can log into a Client Portal and gain access to current rankings, changes in those rankings, view graphs of your key performance indicators over time, and many other features.
 
Utilizing our proprietary technology, we can help achieve your online marketing objectives. 



Michelle Smith
Campaign Director


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