Recruitment companies and advertising agencies are changing the mindset of the way they source candidates.

Advertisers are now finding they place a job on a job board and within minutes are already three pages back from the front. They are also finding they loose their audience to competitors and the quality of the applicant has decreased. Advertisers will also tell you that it is too easy to post a resume so they’re getting far too much quantity and very little quality.

They experienced the shift from advertising roles in the press to online job boards, now they need to look at the next step.  As the market changes in the way candidates look for jobs, companies need to too.

More and more recruiters are turning to search engines to deliver an ongoing pool of quality applicants to their database. It is the latest medium they are including in their media mix with better results than newspapers and job boards. Recruiters realise through search, this is the way to brand their organisation, greater their exposure and receive an ongoing pool of applicants at a lower cost.

We know the costs are high to get the front page of major newspapers and spaces are permanently booked. It will be interesting to see which recruiters are going to dominate the first page of search results over the next 12 months.