Fri, 4 Jan 2008 13:13:42 by James Daniels
In Google's quest to take over the marketing world, their next venture is called Google Print Ads. The Times newspaper has reported that the service would employ a method similar to an auction. Customers/Businesses would be able to choose a newspaper online through Google and place a bid for advertising space. The bids that are made through Google Print Ads would be on a day-to-day and page-by-page basis.
Bidders would offer the price they are willing to pay for the ads, and newspaper publishers would then decide whether to accept the offer. Google stands to take a piece of the advertising sales from every deal between advertisers and publishers.
There looks to be no end to the ever expanding Google Adwords product....
James Daniels PPC Campaign Delivery Manager |