Fri, 18 Jan 2008 02:18:55 by Cameron Winslow
There is a fantastic 68 page study called "The Never Ending Frieding Project" that should be required reading for every Corporate, SME, B2B, B2C Marketing Manager globally. This project was commissioned by Isobar and MySpace and has some very powerful findings such as incorporating Social Media Marketing into your Integrated Marketing Strategies can provide increases in your advertising exposure/reach by 70%.
Another interesting statistic from this article comes from this question posed to consumers:
"If you had 15 minutes of time, which activity would you most like to do?
For social networking users—which, at 70% of
15-34s in this country, represent a hugely mainstream
phenomenon—the answer is simple: visit their favorite
social networking site. Trumping iPods, video games,
even TV, social networking sites ranked alongside cell
phones as the most desirable media choice. And this
interest level doesn’t seem to fade over time. In fact,
the numbers show the longer you’re a member of a
social network site, the more likely you are to make it
your destination of choice."
Base: SN users age 14-29 (n=2,081)
Commissioned by MySpace, Isobar & Carat — 08
Check out social networking sites rated 17% versus over watching TV 14% and only 1% for radio. That is pretty powerful statistics.
Stay tuned as I continue to highlight sections of this study that are essential for any marketing manager to consider in planning the rest of the 2008 financial year and certainly for inclusion of the 2008/2009 marketing budget forecasts to incorporate search engine marketing/social media optimisation.
Here is a link for review of the full article: http://blogs.forrester.com/Never_Ending_Frieding_April_2007.pdf
Cameron Winslow
Managing Director Australia |
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