Pay Per Click (PPC) marketing has been around for a good few years now and there's no sign of it slowing down. Back in the early days of PPC companies were bidding on highly generic terms for just £0.10, nowadays its more like £10.00. For this reason many smaller companies are struggling to keep up with the competition. Bigger companies with deep pockets are saturating the markets and leaving no room for the smaller company. This in my eyes is online marketing discrimination and Google is giving out the impression that they are only interested in the big spenders. Come on Google, give the rest of us a chance….

Still I suppose we still have Yahoo and MSN to help, or do we?