Their is an upcoming Search Engine Marketing Seminar in Sydney on November 29th that may provide some value for Companies that want some initial knowledge of what is happening in the industry. See below:

A lot has changed in the last year with Bootcamp, we have taken on a lot of feedback from our delegates over the last few shows and we now have an agenda the really reflects the audience that it now targets.

That's people like yourself, that already have good skill sets when it comes to search marketing but are looking for either more "new" information or a refresher for you and your staff.

Before I go into the topics changes I'd like to make you aware of a special offer for previous Bootcamp delegates.

We are offering a $100 discount on  any single booking made  for the event in November.

PLUS you will also go into the draw to win an Apple iPod Touch worth $419, search the web on your phone. This is the closest thing to owning an Apple iPhone as your going to get for a while.

• Revolutionary multi-touch interface
• 8.89cm widescreen color display
• Wi-Fi (802.11b/g)
• Safari, YouTube and iTunes Wi-Fi Music Store
• 0.8cm thin

Register today for a chance to win an Apple iPod Touch*

New Topic Overview
We have added NEW TOPICS and brand NEW CONTENT into the agenda that reflect the changes that have occurred in the market place since the first Bootcamp's in 2006, a lot has changed in a very short period of time, our brand new topics include:

• Social Media Marketing  - A guide to all the wonders that Web 2.0, including an overview on social networks, blogging, tagging, book marking & RSS feeds.
• Stakeholder Management - Getting your company to buy into Search may sound easy, but with marketing, IT, sales, PR, legal, and management wrestling for control, the reality can be far from it. This session deals with how you can employ stakeholder management in your company to get Search off the ground.
• The Jargon of Search Marketing - Search marketers come up with more jargon than any other online industry that i can think of, this sessions busts through all of that so you can understand what your search vendors or search team are talking about.
• Universal Search - Documents the impact this new way of displaying the search results can have on your rankings and looks at the areas that you need to improve on to capitalise.
• Online Reputation Management - A sessions that deals with the growing use of blogs, youtube and other user generated content, online rep management is a combination of SEO skill and online PR, this session will give you helpful advise on how to monitor and protect your online reputation.
• Getting Maximum Value from Paid Search - Quality score is one of the major factors effecting the CPC's of many campaigns today, introduced by Google and shortly by Yahoo! Search Marketing, we take the time to explain what it is and what you can do to maximise your quality score.
• Meet the Engines - Is a session designed for those that have never had a chance to met or hear from either Google or Yahoo! Search Marketing, this session will also include a brief overview of the new ad management system recently launched by Yahoo! Search Marketing.

Register today for a chance to win an Apple iPod Touch*

New Content Overview
Some topics just have to be included for a search seminar - Keywords, Copy, Creative & Landing Pages. So, I decided a maker over on these topics was needed, this included a change to the presentation style and an overhaul of the content to reflect our audience.

The topics that received a makeover were:

• Keyword Research - Our new content looks at keyword research from a statistical point of view, we now also include a one month free trial with Keyword Discovery for your keyword research as part of you registration cost.
• Copy Writing and Duplicate Content Issues  - Now covers off on how to write good copy for your website and also how to deal with content duplication, which can dramatically effect your rankings and traffic.
• Creative Management - This PPC based session is the first in a series of three topics that will help you harness the power of quality score.
• Landing Page Optimisation - The new content for this session revolves around landing page optimisation from a few angles, includes information about multivariate testing and how this can also help your quality score.

We now also have a series of great added extras that go with your registration fee, we now include the following:

• Complimentary One Month subscription to the Keyword Discovery service valued at $95.00 courtesy of Trellian.
• One Month FREE access to Bruce Clay's collection of indispensable Search Engine Optimisation tools
• FREE Podcast of the event along with a PDF copy of the speakers presentations valued at AU$395
• FREE Search Engine Bootcamp Backpack, valued at AU$45

So all in all we have a very good line up of new content, many new speakers and lots of new topics that will help you get the most out of your site, and don't forget -

Register today for a chance to win an Apple iPod Touch*