I read an article this morning from eMarketer entitled What Are Marketers Thinking? and was a bit surprised to learn that one of the current most important marketing trends at the moment is SEO (after "Marketing Basics"!).

Whilst I know that SEO is an important internet marketing strategy, and I realise that search engine optimisation is gaining in popularity with many companies due to rising costs of PPC (although it is still very profitable), it is interesting that this is high on the agenda for marketing professionals.

The days are long over when the company website was the domain of the IT department, and Marketing has long been responsible for this method of company promotion, so it is good to know that we are on the agenda for 2008. This is an exciting and dynamic industry and everyone at Vertical Leap will be looking forward to helping a lot more customers reach the top of the pile in the search engines next year!