I would really like to help all of you keen Pay Per Click people out there get to grips with the massive glossary of terms used on a day to day basis by us campaign management types. More often than not I find myself using these terms and abbreviations to new clients that have absolutely no idea what I am talking about. Hopefully by explaining these Pay Per Click Keywords it will give you a better idea of where we are coming from. Think of this as the Bablefish of Pay Per Click.

I will periodically post my keyword term here followed by a brief description to steer you into the right direction to insert this into a conversation over dinner. This will only add credit to your claims of being a PPC expert and really get your friends Hooked!!! ( or at least semi interested)

My Term for today is

Pay-per-click (PPC)

Obviously a great place to start

"This is the Marketing medium that is used for online Advertising. It is a technology that uses a pricing structure to charge individuals whom choose to promote their website via a listing of adverts displayed on a search engine called sponsored links. The advertiser is charged a fee each time a user clicks on the their ad. This amount has a base level ( usually pence) set buy the Search Engine but the ultimate placement bid is set by the advertiser. This can also be referred to as CPC Cost Per Click".

I hope this was helpful. Please stay tuned for my next Term from my Pay Per Click Glossary.