Thu, 9 Oct 2008 10:18:02 by David Thomas
My word I finally have literally no hair left to pull out. The new Quality score system in Google Adwords is driving me mad. Let me explain.
Recently the big guns at Google decided to show Adwords users the actual Quality score ( out of 10) for each and every keyword within their accounts. Before this new feature was implemented into the accounts we had to rely on our own abilities to fathom out which keywords were converting and how much to bid to achieve the desired ad position. This feature is yet another to give a greater service experience to adwords users and help comb out any dead wood keywords that are dragging your accounts down.
I was eagerly awaiting the new algorithm to set in so i could begin tinkering with my campaigns and sift out the bad eggs in the account, but to my dismay ( and now I have learnt reading many other features, I am not alone) overnight I have had many keywords suddenly become marked as poor Quality Score and that my ads are not showing. I have also had keywords listed with the page 1 bid message and that I need to up my bid to £2.00 to feature on page 1. So naturally I began pausing out keywords upping bids and generally readjusting my campaigns, Until.....I came across a campaign with an ad group with only 1 keyword in on exact match, I also had the keyword featuring in the ad copy and the landing page had this keyword as its title! All of this was also only costing £0.15 page 1. How can this be.
On further research into this particular Ad Group I realised I was the only one bidding on that keyword and my ad was appearing for every search, so why was it registering as poor and why should I have to up my bid to an astonishing amount. Up until now I have followed closely how to target campaigns and how to create the tightest of Adwords accounts, and have come to the realisation that there must be some kind of glitch. The new features released by Google normally have teething problems and do take a while to settle in and begin working properly. It just seems that this one is taking a bit longer.
My advice, Don't panic, sit tight and keep doing what you were doing before,and wait until the Google Gods proclaim some answers that we can all take stock of and begin the everlasting tweaking and testing of keywords, landing pages and ad copy in our Pay Per Click adwords campaigns.
David Thomas
PPC Campaign Delivery Manager |
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