Back in March, I mentioned the launch of Google Adword's Pay Per Action (PPA) program.

I've been catching up on my reading and just noticed that this had now been launched WorldWide in beta.

I was interested to work out who they offer it to - for example - if you Pay Per Action on an Adwords Campaign and all the conversions come via people clicking on your ad, then phoning you up (rather than filling in online forms) - then you'd end up paying Google very little. Bargain!

Unfortunately this isn't the case. Hardly surprising I suppose.

Apparently you have to have conversion tracking set up and receive at least 500 online conversions/month for them to send you an invitation to join the PPA beta.

Nevermind.