Following on from my blog yesterday and the maximum number of keywords on a campaign I though I would expand the topic by discussing the keywords that will come out of the SEO work you are doing on your site.

As I mentioned yesterday, limiting the focus of your SEO work on a set of keywords is a good way to ensure you are focussed on getting rankings for your site.

 

Following on from this a well optimised website with this kind of keyword focus will lead to traffic coming to your site from more “attracted” keywords, which are the long tail versions of your keywords.  So for example if you sell Microwaves, you could have a keyword for Microwaves or commercial microwaves but find that traffic is coming to your optimised site for keywords like “large black commercial microwave” or “cheap commercial microwaves” as a result of your optimisation.

 

As the SEO work on your site continues, the level of these attracted keywords driving traffic to your site will grow into the thousands.   Once you have achieved good rankings for your benchmark keywords, some of these attracted keywords will also rank well, meaning more and more visitors will come to the site for these terms as well.

 

We’ve blogged before about using these long tail keywords to inspire blog posts, but you can also use the level of these attracted keywords to monitor some of the search trends being used at the moment in search.  Monitoring these attracted keywords could give you inspiration for some replacement keywords once you have achieved your goals on your current benchmark terms.

 

So, when looking at your SEO work remember that benchmarking a smaller amount of phrases doesn’t limit your site, just to these keywords, as many more will be used in Search Engines and will drive traffic to your site, particularly when you are fully optimised.