We're recruiting at the moment offering Internet/SEO Jobs in Portsmouth.

This reminded me of a chat I had with our Google Adwords contacts. In some sectors - like jobs, it is far more important to include geography in your keywords than the sector.

So for example, we'd theoretically get more, qualified, cheaper clicks in going for keywords like:

• Jobs Portsmouth
• Careers Portsmouth
• Portsmouth Recruitment
• Portsmouth Job

Rather than keywords like:

• Internet Jobs
• SEO Jobs

Ideally we'd:

• Create Ad Groups for each geographical area we were targeting - Maybe a "Portsmouth Jobs" group and a "Hampshire Jobs" group.
• Create specific ad text for each ad group.
• Create a landing page for each ad group.
• Potentially use Google's Website Optimiser to check the success in minor variation to the landing pages.

We could then break it down further and add the sector into the mix - creating adgroups that include geography AND sector such as "SEO Jobs Portsmouth" or "Internet Jobs Portsmouth". Maybe ensuring we include "UK" in keyword list to avoid getting hits from America.