Mon, 10 Nov 2008 13:53:59 by Emily Mace
Many of our clients ask us about the number of keywords they need to optimise their site for to achieve good rankings organically.
If you have experience of PPC, your experience will tell you to use more keywords, as using a wide range of keywords can help the paid campaign. However, when optimising your site organically it is good to limit the number of keywords you are working towards.
The ideal number of keywords for the SEO of your site depends on the nature of the industry you are in. The more competitive your industry the more selective you should be with the number of keywords you use.
Limiting your keyword selection can enable you to better focus on getting results on each of your keywords. Too many keywords, and your focus will be split across a higher number of targets and getting results will take longer. This is particularly true when considered the link building elements of an SEO campaign.
For some of our clients who are in really competitive sectors we have only used about 6-8 keywords and for others it can be more, but we rarely go over about 20 to ensure that the focus of a campaign is not lost.
The number of keywords in a campaign is not a reflection of the value for money you get for your SEO but an indication that your SEO is more focussed on getting results in key areas to get better results in these areas.
Emily Mace
Campaign Delivery Manager |
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