We recently reviewed a PPC campaign for a prospective client that had been managed by a PPC agency for the past two years.  Despite this prospect (now client) spending a reasonable amount of money each month with the company for "management", when we reviewed their Adwords campaign we discovered that no more than a half a dozen changes had been made to their Adwords account for the past two years!! Wow - we were shocked too.

So here's a little tip... if you are getting your Adwords account managed by someone, then review the activity logs that Google can provide from time to time.  Here's how:

If you have access to your Google Adwords account directly:

1. Log in to Adwords and look for "Tools" in the menu options across the top




2. Select "My Change History"



3. You can then select the date range and what changes you want to include (recommend you select "All"):




4. You will then get all of the changes on your account for the date range you specified.  You can review these changes on screen or export to a csv file by selecting "Download as a CSV file"

If you do NOT have access to your Google Adwords account directly:

In other words, your PPC management company manages your ads within their own account and therefore restricts your access... then you will need to ask them for this information and I can't see any reason why they wouldn't do it.  It is easy as pie to create and if they are unwilling, then you should become suspicious.

So there it is ... a nice easy method for you to be sure that some activity is occurring on your Adwords account and that you are not simply paying for someone to have "set it and forget it" - after all, you could have done that yourself.