The thought of using content network at the beginning of the “adwords” saga seemed to be a great idea. You build a new campaign and expect it to drive masses of quality traffic to your site. WRONG. All it really provides us nowadays is useless “impressions” and no clicks. You look at your latest AVG “CTR” and it displays 0.01% which is becoming ever more frequent across the board with individuals and agencies. This figure is obviously poor and more so damaging your campaigns “quality score”.
“Quality score” is like a credit score. The better it is, the more there is available to you. Over time the quality score reflects how much you pay when positioning your ads.

Poor “Quality Score” = Higher “CPC” prices - higher ad positioning

Great “Quality Score” = Lower “CPC” prices - higher ad positioning

The conclusion here is why use “Content Network”. It doesn’t create quality traffic; it costs you money and damages your campaign’s reputation.