How much of the market are you missing out on through traditional forms of media and not considering search engine optimisation?

Want to be regarded as a more energetic and modern company but agree your old ways are holding you back?

·         Australia has approximately 850 franchise systems operating

·         around 92% of these are Australian based

·         Australia has 3 times for franchised units per capita that the USA

·         during 2002-2004 less than 1% of Franchisees were involved in a substantial disbute  (involving a solicitor)

·         60% of systems have less that 30 franchised units, 15% have over 100.

·         current annual turnover is $80 billion (12% of GPD)

No wonder franchise companies have been hot off the press for new and improved ways of marketing!!

Some companies use franchise consultants, also known as lead-referral networks.  While other companies have in internal franchising sales team. Traditionally franchise organisations use traditional forms of media such as newspaper advertisements in the business opportunities section. Wonder how many people are turning to those pages to make that ‘life time investment?’

The smarter companies are turning to search engine optimisation – optimising their sites for lead generated sales and promoting the sale of their franchise stores. And it is working !

The franchising market is huge and is continually growing. It’s really important for companies to capture more leads for their franchisees off the web!  In conjunction, capture more leads of those looking to purchase a franchise!    

Here is an article that demonstrates the size and growth in Franchising:

http://www.franchise.org/Franchise-News-Detail.aspx?id=34192