Is that kind of like GoogleOn & GoogleOff for Google Search Appliance then Pete? (response to previous blog).

But back to my own topic Fake PageRank.... This is not a new one - but I was just reading recent forum posts about it this morning before I came to work.. and thought I'd talk about it a bit.

Fake PageRank is when a domain owner fiddles with their site to make it show artificially inflated PageRank. It's implemented by redirecting the GoogleBot to a higher PageRank site, but showing the usual content to human browsers. If you're suspicious of a page's PR, then you can go to Google, search for the site, and view the cache. If it's the cache of a different page - then there's something fishy going on!

2 reasons people might do this are when selling a domain to make it more expensive or when selling links. So if you happen to be doing something as potentially naughty and frowned upon as buying links - you might want to check the PR is legit.