I was reading the New Scientist the other day and flicked to the Feedback section. Last week's edition had a little mention about SEO so I read on with interest...

They had discovered a "Faith Based SEO Company".... What  fantastic idea - the company is based on "Biblical principles" and their blog has copious mentions of "Christian Values".

I'm guessing that they're not Black Hat then? Don't think God would think kindly of Google Bowling. I wonder how they differ from other ethicical, white hat SEO - maybe they offer up a prayer when they put an optimised site live....