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Do we always talk about search engine marketing?
Wed, 13 Aug 2008 07:16:35 by Matt Hopkins

I came across this great little online tool today called wordle.  It creates "word clouds" from text... or from RSS feeds from any source and so I tried it with our blog - and here's what it came up with:



Pretty neat right?

As you can see, over the past dozen or so blogs we don't really seem to talk too much about SEO.  Google is obviously very prominent.. but so are terms like "flash", "website", "keywords" and so on.   This is not a bad thing .. although SEO and PPC are our main services - we help our clients with marketing and promoting their websites sometimes in ways beyond traditional SEO.

I think this is a great tool to see if you are getting the "theme" or topic of your blog correct... you could check your blog feed periodically to make sure that the key topics/messages are there... for me, I'd like to see words like marketing (search, online, and so on), optimisation (search but also landing page), and conversion to be more prominent.  But these are things we can work on and check back from time to time much easier with a tool like wordle.

Is your blog's "word cloud" representative of your main theme?

Matt Hopkins
Managing Director


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