Franchise companies have spent the last few years relying on print publications and on-line directories to list their business for sale opportunities. Their latest marketing dollars are being spent with the new SEEK commercial site, where you can look at profile pages for various companies with franchise opportunities.

Are these mediums working for them or is it similar to looking at a job board where one company may spend the money to obtain the traffic while another benefits from receiving it?

The smarter companies have realised that they are better off spending their marketing dollars on Search Engine Optimisation. Optimising the franchising sections of their own web sites and generating traffic directly to them. Why spend money on multiple mediums loosing enquiries to competitors?