Now your Search Engine Optimisation campaign is delivering more traffic to your site, it's time to take a look at your conversion rate - are you getting as many sales or sign ups as you'd like from all the extra traffic you are getting?

Take a look at the forms on your site, both for sign up and sales - are these forms easy to use? Are you asking for too much information from your visitor?

Make sure you are only asking for what's important to make a sale, visitors will naturally be hesitant about giving you too much information - "why do you want to know that?" will be their question!

When getting people to sign up for your e-newsletter, do you need their home phone number or address? Users on the web are getting more savvy and they know that an e-newsletter is by email and not by mail, and they will be concerned about being inundated with junk mail at home, so unless you need their home address don't ask for it. If you do need a home address make it clear to the user what you need this information for, and what it will be used for.

When you are dealing with the checkout process for sales, make sure that the security elements of your site are clear, so that your visitors are happy with giving you their credit card details. Again only ask for the information you need to do this.

With any form on your site it is important to include an option where users can see you might contact them from time to time with offers or news about the company, and it make it clear in your privacy policy how to stop receiving this information.

Make sure that the forms on your site aren't overloaded with mandatory fields that have to be completed by everyone filling in the form, this will put users off completing the form, or sale which you don't want. In addition complicated forms with too many compulsory elements will lead to a higher abandonment rate, where people try and fill the form in once, get a raft of errors and give up!

Remember, building relationships with your visitors is a two way street, don't ask for more than you need, and you will get more of what you do!