Is your company web site ranked for one major term or phrase?  Can you measure the traffic or sales conversions from being ranked under this one key term?  Is that small visibility good enough or would you rather find an affordable way to establish a total presence online.  One that brings in tenfold the business and gives you company a high profile in the world market?  What is the impact of having qualified prospects find your business in the natural rankings across the major search engines by typing in a myriad of phases and terms that relate to products and services you offer?  What business wouldn't want this type of exposure, but many businesses give up on the idea.  In one way they are right, if  it were easily done, everyone would be doing it.

If you want to:

  - build your company's online presence (branding),
  - have your company visible within organic results under multiple
    keywords/phrases,
  - build a sustainable, reliable source for lead generation and
  - expand into new markets..

you may want to look at a fully managed search marketing program.

A quality managed search engine marketing program is not a task based one-time project.  Granted there are countless SEO shops that say they manage the campaigns, but what they boil down to is a task based one time optimization with numerous on-going reports, hidden costs and additional fees.

How do you tell the difference to know your hiring a good search company?  Ask each prospective vendor if they accept responsibility for results.  Not just rankings or traffic - but the third and most valuable leg of the search marathon...is what you're doing generating more business? 

Find out how many technical resources (personnel) are employed by the SEO company.  Oftentimes you'll find five sales reps selling SEO but only one technician working on optimization. We've talked with companies who have waited six months before anyone worked on their optimization, while they were paying monthly!

These are just a few of the key points where smart customers have saved money by doing some basic homework and gotten the benefit of a fully managed search campaign.