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Bad Linking and the Worlds Worst SERP Snippet
Tue, 6 May 2008 12:48:23 by Joe Bursell

Last week I blogged about spam factory websites. This week I'm still in the mood for some spam (yum yum etc.), so when my vanity search for "spam factory websites" brought this back I just had to share it:

the worlds worst snippet?

If I had a site that allowed snippets like this I'd go berserk- it says, very clearly, that the site is spam- big style!

The original blog was about fixing micro-site SEO issues, and used some text in an example (read the SEO blog, it makes sense in context):
"Aircraft abrasives provided by ACorp.com, suppliers to the aircraft industry."

The blog mentions aircraft just twice- in that sentence alone- and clearly has very little else to do with aircraft. Looking at the cached page you see the message:
"These terms only appear in links pointing to this page: spam factory websites", so it's not a direct link, but that's not the point.

The point is that link building can have serious consequences, and if it's not managed it can cause nasty surprises. OK, this is an isolated example from a niche search, but the implications are clear.

Joe Bursell
Campaign Delivery Manager


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