Take a look at the latest figures released for searches in Google across Asia Pac, it really gives a good indication of just how vastly this medium is being used in our region.

Gone are the days where companies can flog the idea off of using Search Engine Optimisation as more relevant for the US or UK market.

More than half of the 61 billion internet searches carried out around the world in August were made using Google, easily beating its nearest rival Yahoo! which claimed 14% of the market, according to an international report.

The report from US-based ComScore found that more than 750 million people aged 15 or over, or 95% of the world’s internet audience made searches in August, averaging out at 80 searches per user.

The Asia-Pacific region made the most searches, coming in at 20.3 billion, followed by Europe with 18 billion, North America with 16 billion and Latin America with 4.7 billion.

When you look at these numbers and compare them with circulation figures of newspapers and magazines and even TV, this certainly is the meduim you need to be considering in your overall marketing strategies.