Thu, 1 Nov 2007 14:59:03 by Kerry Dye
Just recently, Google announced that they
were increasing the number of Sitelinks to 8, and that in Google Webmaster
Tools, they will give you the chance to "turn them off" temporarily.
Obviously, this has caused a bit of a stir
in the SEO world, as well as renewed curiosity about how they calculate what
they are. As they often appear for brand names it is often taken to be a sign
of authority, and will certainly be seen that way be search engine users.
I like Aaron Wall's take about how much
they are worth to generic domain holders, which also proves it isn't just about big
brands.
SEO Roundtable has more information and
pictures about editing the links in the Webmaster Tools interface.
And I'll be watching Gabriel at Montreal
SEO closely as he tries to reverse engineer what might make a good candidate
for a Sitelink in his Google Sitelinks Research Project.
Kerry Dye Campaign Delivery Manager |